Human First
Design with ethics in mind. AI should enhance, not replace, designer creativity or judgment.
Transparency
Be clear when using AI, be ethical.
Data
Data should be confirmed before releasing
Integrity over speed
Reflect on your AI use before releasing your work. Sustainable design will always outlast rushed work
Accountability
Ethical design is an ongoing philosophy and we are responsible for what we make
Our Design Manifesto
Human First
Design with ethics in mind. AI should enhance, not replace, designer creativity or judgment.
Data
Integrity over speed
Accountability
Be clear when using AI, be ethical.
Data should be confirmed before releasing.
Reflect on your AI use before releasing your work. Sustainable design will always outlast rushed work.
Ethical design is an ongoing philosophy and we are responsible for what we make.




